Riyadh Marathon
For the Riyadh Marathon held in 2022, 2023, and 2024, we deployed 180 industry talents well-versed in marathon management within three days. The Riyadh Marathon 2024 was uniquely distinguished by its rapid pace and extensive details, with a team of 570 ushers managing complex logistics and ensuring a seamless two-day event.

Challenges:
Preparing for a large-scale marathon with 20,000 racers at a fast pace, including critical logistics like bib collection and distribution. Additionally, working extended hours with no sleep to ensure on-time project delivery, and catering accordingly to participants of varying abilities and ages.
Solutions:
Implementing streamlined workflows to minimize wait times on bib collection and amenity distribution, ensuring team coordination and shift planning, and conducting pre-event trainings. Also, carefully recruiting marathon experts to ensure a smooth experience for all. These measures led to the marathon’s success for three consecutive years.
KPIS:

Days

Ushers
